In an official blog post the Visually VP of Marketing Ural Cebeci confirmed that Visually has published a brand new logo for the company.
Visually first launched back in 2011 with the branding “Visual.ly” as a community for data visualization and infographics. Over the past 5 years the company has grown into a larger marketbase with features geared towards premium content.
To celebrate this growth and transformation the Visually team decided to redesign their official logo. The change is slight but definitely noticeable.
Here’s the old logo followed by the new logo for comparison:
The update moves towards an origami style with the triangular logo. It gives the appearance of layers and feels much more dynamic compared to the original hourglass shape.
I personally like both of them and had a fond connection to the original logo. But change is often good and in this case it’s definitely befitting.
Plus at least Visually’s logo design is enticing unlike the release of Verizon’s new checkmark.