‎Blue Bunny Ice Cream Redesigns Their Website And Brand Identity

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Iowa-based ice cream shoppe Blue Bunny just redesigned their logo with a modern approach to identity design. This corporate revamp comes with an improved Blue Bunny website which is both fully responsive and much easier to navigate.

According to their history page, Blue Bunny ran with their recent logo for over 20 years and the previous logo lasted over 70 years! But this new logo is a big leap forward for the Blue Bunny brand, permeating the entire company website and social media accounts like Facebook and Instagram.

blue bunny le mars iowa - new logo redesign

The new website features crisp typography, bright colors, and clearly-defined sections of content. User experience design was clearly a major focus in this project.

Below are two screenshots comparing the new website design to the previous design:

New Design

blue bunny new website design homepage

Old Design

old blue bunny website homepage

Everything about this new branding draws people further into the company. I personally have never even heard of Blue Bunny. Yet their new design kept me glued to the screen brushing up on company history and digging deeper into Blu, the official Blue Bunny mascot.

And looking over the comments on Reddit it’s fair to say the community really likes this new design. It’s clean, smooth, yet still easy to identify with the brand.

Redesigning and rebranding is a huge task. I give major props to Blue Bunny for pulling it off so exquisitely.

Take a look at the new website homepage compared to the previous layout to see the incredible UI/UX changes in action.

And if you want to share your thoughts with the Blue Bunny team you can always get in touch directly or go digital by messaging them on Twitter @Blue_Bunny.


Author: Jaime Morrison

Jaime is a jr. designer interested in mobile UI/UX research and frontend web development with JavaScript frameworks. He covers general news and useful resources in the web design space.